What’s in a brand? Anything and everything, so I am told! Your brand should reflect your identity, your Dominant Selling Idea (DSI), and your reputation. It is something that is built (tried and true), not made (marketing hype). It is something that is derived from the inside out and is reflected in your culture; good or bad. It can attract the best talent and inspire a team to greatness. We all have a personal “brand” and most of us are part of a professional brand of some sort.
Global Cynergies’ brand is built on the fact that we are the best solution for providing a 360 degree evaluation (brand, cost, concessions) of venue options whether a meeting is across town or on the other side of the world, in a way that embraces the HIRE principals (honesty, integrity, respect and earned trust). Everything we do, from the professionals we bring on, to the tools and resources we build, to the training we provide, to the platforms we utilize, to the product we deliver, is with this in mind. We are continually building the Global Cynergies’ “brand”; AND we are different from other sourcing companies; global, consultative, experienced … so I am told!