Economic circumstances change and so does your meeting?November 5, 2012
CLIENT TYPE: Corporate
SITUATION: A United States based client had to cancel a large international meeting in Europe due to the event not meeting the registration expectations given the recent economic situation in Europe. Can you say penalties?
SOLUTION: Global Cynergies worked with the European Global Sales office to come up with a palatable solution for all parties. The event would move forward on a much smaller scale, penalties were reduced, and liquidating damages were significantly reduced by applying a portion of the funds to future events. That’s negotiation!
BENEFITS: Client was able to hold the event albeit on a smaller scale and saved money in the process. The hotel retained a client now and for future programs. Everybody wins!