Can You Say Boring?
DESTINATION: North America
SITUATION: While this association had several smaller meetings each year; they lacked the purchasing power and resources to explore other hotel options which led to their annual meeting being held in the same congress center at the same terms with the same hotels year after year resulting in a decrease of attendees and revenue. Can you say boring?
SOLUTION: Global Cynergies’ hotel relationships are not based on a single client’s meeting spend. GC is able to consolidate the total spend across brands to achieve purchasing power resulting in additional hotel options. Global Cynergies provided new and exciting options based on reviewing where attendees were coming from and prepared a competitive analysis resulting in additional savings. More choices!
BENEFITS: Advance planning created more options, better contract provisions, with less risk and a cost savings of 20%. In addition, a new location was introduced and resulted in additional revenue for the association. Increased program revenue!